The Challenge
How can we elevate the brand’s online presence from bland and a bit vanilla to one that truly captivates and engages the audience?
Here’s how we solved it
We solved this by crafting a bold, dynamic visual identity inspired by the functionality of a subway system. Like navigating a subway maze, selling on Amazon can feel overwhelming without clear direction. We incorporated big, bold lines and guiding arrows, mirroring the clarity of subway maps, to symbolize Unmaze’s role as a reliable Amazon guide.
The use of arrows also nods to Amazon’s iconic logo, reinforcing Unmaze’s expertise in the platform. This new branding transforms complexity into clarity, positioning Unmaze as the trusted partner to lead clients to success.
The use of arrows also nods to Amazon’s iconic logo, reinforcing Unmaze’s expertise in the platform. This new branding transforms complexity into clarity, positioning Unmaze as the trusted partner to lead clients to success.
With these services we made it happen
Strategy - the big idea phase
Identity - the personality creation
Experience - the brand amplified
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First, we crafted the signature branding elements
We enhanced the logo by transforming the "U" into an upward arrow, symbolizing growth, direction, and progress. This subtle yet powerful addition reflects Unmaze's role in guiding clients toward success and navigating the complexities of Amazon.
logo
brandbook
Next, we brought the brand to life digitally
The website design for Unmaze is bold and user-focused, featuring clean lines and intuitive navigation. Inspired by subway elements, arrows guide users seamlessly through the site, while strong typography and a contrasting color palette ensure clarity and engagement. Every detail emphasizes Unmaze’s role as a trusted guide in the Amazon landscape.
online presence
Motion Scroll
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Interactive Hover
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online
Project Credits
Website Development
Copy & Tone of Voice