The Challenge

How can we create a brand identity and e-commerce platform for EUGM that embodies luxury and timeless outdoor elegance?

Here’s how we solved it

We crafted a brand identity from the ground up, blending timeless elegance with modern sophistication to showcase the artistry and quality of the ornaments. For the e-commerce platform, we designed an intuitive and visually striking website, ensuring a seamless shopping experience that highlights the exclusivity and heritage of the brand’s collection.

With these services we made it happen

Strategy - the big idea phase

Research

Mission, Vision

Brand Statement

Competitor Analytics

Identity - the personality creation

Logo, Sublogo, Emblem

Colour Palette

Brandbook

Visual Language

Brand Guidelines

Experience - the brand amplified

UI design

Design System

AI image art direction

See all our services

First, we crafted the signature branding elements

We created a logo that strikes the perfect balance between elegance and a modern editorial feel. Designed to reflect the brand’s luxurious essence, it highlights the artistry and craftsmanship behind their exclusive garden ornaments while connecting with their high-end audience.

logo

We designed an icon inspired by the elegant contours of their signature vases. This minimalist yet distinctive shape reflects the brand’s dedication to craftsmanship and serves as a timeless symbol of their luxurious garden ornaments.

brandbook

Next, we brought the brand to life digitally

We designed a website that effortlessly blends timeless elegance, rich visuals, and engaging storytelling, drawing in garden enthusiasts and offering a seamless way to discover and shop their products.