Refining Luxury: A Brand & Website Transformation for Instile Interiors

Instile Interiors

Instile Interiors creates high-end spaces that are as effortlessly sophisticated as they are timeless. Think luxury, meticulously curated to fit your life—contemporary yet enduring, bold yet refined. Interiors that don’t just look good, but feel like they were made for you.

The Challenge

Refine and elevate their brand, ensuring every touchpoint-from visual identity to web experience-reflects the same level of luxury and sophistication as their interiors.

Here’s how we solved it

We didn’t start from scratch, we enhanced what was already great. By refining their logo, refreshing colours and typography, and introducing a cohesive visual language, we gave Instile Interiors a brand that felt modern, sophisticated, and undeniably premium.

On the digital front, we designed a new award-winning website that brings their craftsmanship to life online. A seamless blend of strategy, aesthetics, and user experience made their brand as compelling on screen as it is in reality.

With these services we made it happen

Strategy - the big idea phase

Design Direction
Competitor Analytics

Identity - the personality creation

Aligned logo suit
Brandmark
Colour Palette
Typography
Visual Language
Mini Brandbook

Experience - the brand amplified

Website Design
Design System

First, we crafted the signature branding elements

Instile Interiors is known for crafting exquisite, high-end interiors—but their branding didn’t reflect the same level of refinement. They needed a brand alignment that polished their existing identity while elevating their online presence to match their industry-leading expertise. Their refreshed identity now speaks the same language as their interiors: timeless, elegant, and refined. We are nominated for Brand Identity at the Online Design Awards.

logo

The Instile Interiors sublogo is a sleek, refined mark that keeps the brand effortlessly recognisable across any touchpoint. Designed for versatility, it’s a seamless blend of style and function, perfect for everything from digital to print without losing that high-end edge.

brandbook

Next, we brought the brand to life digitally

On the digital front, we designed a new award-winning website that brings Instile’s craftsmanship to life online. A seamless blend of strategy, aesthetics, and user experience made their brand as compelling on screen as it is in reality.

online presence

Award-Winning Design, in collaboration with website design studio Majella Studio, we won Silver for the website design for this website.

responsive

Project Credits

Majella Studio
Website Development
Sunday Best
SEO & Copywriting

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