An advertising agency asked Like Noa to devise a brand concept devoted to exploring. Outdoor brand House of Nature was born.

House of Nature

House of Nature is more than the average outdoor brand. Approaching outdoor gadgets as the base people need to explore nature. Started with the vision; to create a brand that encourages individuals to explore the benefits that nature can provides us.

Objective

generate an outdoor brand from scratch, that is unique and unrivalled

Services

  • concept,
  • identity,
  • visuals,
  • copywriting,
  • campaigns

Solution

House of Nature is been generated out of strategy and identity, to then bring it to life by brand experience. In order to make the brand an unique and unrivalled one a campaign series was created, ‘The foundation of’. A campaign that delivers the message that: In life we each have our own foundations. They shape the memories that we have about who we are. And help us to achieve our goals in life.

Logo & mascotte

To create a feeling of ‘stability’, we choose to be using a solid and bold font for the logo. A pillar is used as inspiration for the mascotte. The two elements, stable and a pillar, are both essentials for a strong foundation.

logo

The foundation

A campaign series that carries out the message that in life we each have our own foundations. They shape the memories that we have about who we are. And help us to achieve our goals in life.

campaigns

online

social